Heart Beads Bali

1. Cross-border/Domestic Hybrid EC Operations Strategically using domestic and overseas sales channels (Shopee, etc.) for global expansion. Self-direction of logistics from order to international shipping. Direct collaboration with Balinese artisans ensuring fair processes. 2. Data-Driven SNS Marketing Instagram as the main channel. Constant AB testing of Reels and insights to see what converts. Using our own brand as a 'marketing laboratory'. 3. CRM & Fan Building Building long-term relationships via Instagram/WhatsApp. Automating post-purchase care and new arrival previews with a warm tone. Designing the total brand experience from packaging to thank-you cards, emphasizing the emotional 'unboxing' moment.